How does the IB use cookies?

Last updated:

To improve your future visits to our site, we use cookies to find out a little more - in a completely secure and private way - about your use of the site, and what kind of information you require from the IB.

Firstly, what is a cookie?

Cookies are small text files that are placed on your computer or mobile device by our website’s server when you access our website. Some cookies enable basic functionality so that you can use our website as intended. Others store information between website visits and help us to provide you with an improved experience when you browse our website, and allow us to improve our site by knowing which areas are most important to our visitors.

Strictly necessary cookies:

These are cookies that are required for the operation of our website.

Cookie name

Description

BIGipServerwww.ibo.org.app~www.ibo.org_pool

This cookie ensures the availability and security of the website www.ibo.org

ASP.NET_SessionId

General purpose platform session cookie used by sites written with Miscrosoft .NET based technologies. Usually used to maintain an anonymised user session by the server.

 

Session Cookies:

Certain cookies are used “in session” every time that you visit the site and they expire once you leave the site, these cookies are not stored on your computer, they disappear as soon as your session is over, and they do not contain any personal data. You can find out more below about how to control these cookies using your browser settings.

Cookie name

Description

Expiration

CFID

This is a session cookie. It does not store any user information; it is used to maintain a unique link between the browser and the site.

At the end of the session

CFTOKEN

This is a session cookie. It does not store any user information; it is used to maintain a unique link between the browser and the site.

At the end of the session

 

Analytical / performance Cookies:

They allow us to recognise and count the number of visitors and to see how visitors move around on our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for more easily. The performance cookies we use are generally linked to Google Analytics and Hotjar. They help us to improve the behaviour of the site for future visits. You can find out more below about how to control these cookies using your browser settings.

  • Google Analytics

“Google Analytics” is a service offered by Google Inc. “Google” that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Google Analytics uses its own cookies stored on your computer to help analyze how users navigate around our website.

Further information on how Google Analytics uses cookies is available here. You can choose to opt out of Google analytics here.

  • Hotjar Cookies

Hotjar cookies anonymously track and analyse behaviour across our website. Further information on how Hotjar uses cookies is available here. You can choose to disable the Hotjar service here.

 

Cookie names

Description

_ga, _gid, _hjIncludedInSample, _gat_UA-57539350-1, _gat

These cookies relate to anonymous session information gathered by Google Analytics and Hotjar

 

Functionality Cookies:

These are used to recognize you when you return to our website. This enables us to personalise the content for you and remember your preferences (for example, your choice of language or region).

Third-party and marketing cookies:

These cookies record your visit to our website, the pages you have visited and the links that you have followed. We will use this information to make our website and any advertising arising out of it more relevant to your interests. We may also share this information with third parties for this purpose. Please see below for more information on what these cookies are, and how you can manage them using your browser. These are installed by third parties with the aim of collecting certain information to carry out various research into behaviour, demographics etc.

  • Pardot

Pardot tracks visitor and prospect activities on our website and on Pardot landing pages by setting cookies on your browsers. These cookies are set in order to remember user preferences (like form field values) when a visitor returns to our site.

Pardot sets three cookies: visitor, opt in, and Pardot app session.

Cookie name

Description

visitor_id

Visitor Cookie: The visitor cookie includes the name “visitor_id” plus the unique identifier for your account, which is derived from the tracking code placed on the site. The value stored is the unique ID for the visitor. For example, cookie name “visitor_id12345" stores the visitor value "123456789," where 12345 is the account identifier and 123456789 represents the visitor ID. This cookie is set by our tracking code on visitors and prospects.

pi_opt_in

Opt In Cookie: The persistent cookie named "pi_opt_in" is what we use to stay in compliance with the "Do Not Track" initiative. Pardot’s tracking code can optionally respect these headers and does not use cookie-based tracking for any visitors with that setting enabled.

What is not tracked? Page views, form and landing page views, file downloads and custom redirect clicks.

What is still tracked? Form and landing page submissions and email sends, opens, and clicks.

pardot

Pardot App Session Cookie: The session cookie named "pardot" is only set if you're logged into our app as a user (i.e. prospects will not have this cookie set).

 

Pardot sets first-party cookies for tracking purposes, and sets third-party cookies for redundancy. Using first-party and third-party cookies together is standard in the marketing automation industry. Pardot cookies do not store personally identifying information, they store only a unique identifier. Find out more additional information about Pardot cookies.

 

Other cookies

Cookie name

Third party

_fbp

Facebook

datr

Facebook

Lu

Facebook

Fr

Facebook

BizoID

LinkedIn

lidc

LinkedIn

bcookie

LinkedIn

_utma

LinkedIn, Pinterest

_utmv

LinkedIn, Pinterest

twll

Twitter

secure_session

Twitter

guest_id

Twitter

personalization_id

Twitter

SID

Google

lang

LinkedIn

UserMatchHistory

LinkedIN

SAPISID

Google

remember_checked

Twitter

remember_checked_on

Twitter

id

Doubleclick/Google

_pinterest_sess

Pinterest

HSID

LinkedIn

 

Cookie settings

If you would like to block cookies you may do so by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies you may not be able to access all or parts of our site, or may experience reduced functionality.

Further information on cookies

If you would like further information on cookies, what they are, how they are used and how to control and/or delete them, see here for detailed guidance.